Cookies, Cotton & Coffee

This week we decided to focus on companies that have built sustainability into their supply chains from the ground up. Hailing from Mexico, New Zealand, and the United States, these companies are proving that protecting the environment, treating workers fairly, and building awesome products can go hand-in-hand. As a reminder, none of these companies are paying us - we just really like their products! 😊

Rutopia: A better way to travel Mexico. 🇲🇽

The Mexican tourism industry generates a staggering $22B annually, and yet most of this wealth is concentrated among a handful of resort towns, never reaching the more than 50 million people who live in poverty or the 25 million indegenous people left out of the tourism industry. Rutupia allows travellers to escape all-inclusive resorts and instead experience authentic indegenous food, nature, language, and culture through sustainable tourism.

Allbirds (+ZQ Wool): Ethical wool street shoes. 👟

By now, most of us have heard of Allbirds - the wool running shoe preferred by Silicon Valley programmers. Since being founded in 2014, Allbirds have become a household name by offering a simply designed, extremely comfortable street shoe. Here’s something that’s not talked about enough - they’re carbon neutral and their wool is ethically sourced from sustainable supplier ZQ Wool. As a B-Corporation, Allbirds is also legally structured to treat their ecological mission with the same seriousness as their core shoe business.

SOULMUCH: Cookies preventing food waste. 🍪

Restaurants oversupply on grain, and if they don’t use it they toss it. SOULMUCH visits restaurants to recover rice that would otherwise be thrown out and convert it into rice flour. This flour is then baked into delicious cookies! In addition to making super tasty cookies (we’ve tried them) SOULMUCH promotes conscious consumerism and educates people about food waste.

IMPCT Coffee: Impact Trade Coffee. ☕️

IMPCT sources the world's best specialty coffee from vulnerable communities and reinvests 25% of sales back into local women to build “poverty-smashing education businesses”. Between what they pay farmers and what gets re-invested, 50% of the final sale value is sent back to these source communities. IMPCT began with a unique insight: coffee is less about taste than about how you feel while drinking it. It turns out that supporting education in developing countries while drinking your coffee feels pretty good.

Pact: Super comfy, super ethical cotton clothing. 👕

The cotton industry is no joke: it employs 4% people globally, is blended into 50% of all textiles, and despite accounting for only 3% of global crop production consumes 25% of the world’s insecticides and 10% of the world’s pesticides. As the WWF put it, “current cotton production methods are environmentally unsustainable.”This is why Pact’s use of organic cotton is so important - by avoiding toxic chemicals in production, Pact prevents chemical runoff into rivers, groundwater, and the food supply chain. Beyond this, Pact’s factory in Kolkata, India was the first fair-trade certified factory in the world as they have committed to paying their workers a fair wage.