I hope everyone is doing well! This week we decided to feature companies that use innovative raw materials. These companies are upcycling waste, substituting environmentally friendlier alternatives, and creating entirely new foods. As a reminder, none of these companies are paying us - we just really like their products! 😊
It takes 95 litres of water to grow a single banana, so it's shameful that 250 million bananas go to waste every year. The problem is that consumers don't buy brown bananas, so if at any point in the supple chain a banana becomes bruised over overripe it will never make it to a supermarket shelf. Barnana makes a variety of banana-based snacks from cosmetically imperfect bananas that would otherwise go to waste.
Just Wears is an underwear company innovating in design, sustainability and business model. Most underwear is made from cotton and polyester, so called "poly-cotton" blends. Polyester is an oil-based fiber, which means it is not biodegradable and can take anywhere from 20 to 200 years to break down. Just Wears uses an ethically sourced fabric made from wood pulp. The result is a soft, absorbent material which uses 50x less land than if it were made from cotton. They are certified by the Forest Stewardship Council and have recycled and biodegradable packaging.
We've featured a handful of ethical and sustainable clothing brands, but even among these world-class companies, The Natural Edition is exemplar. They use organic cotton, plastic-free packaging, plant trees, pay their workers fair wages, and promote slow fashion. Ultimately, the most sustainable form of consumerism is reducing or preventing consumption entirely, and The Natural Edition builds high quality, lasting clothes.
Impossible Foods has the audacious mission to "save the earth" - we think they might just be able to do it. The meat industry consumes 55% of all fresh water and 40% of habitable land in the United States in order to house and feed the nine billion animals eaten annually. The space and energy impact of this food system is massive. Impossible Foods makes plant based meat that has more effectively simulated the taste and texture of animal protein than anything preceding it. In short, they're making plant-based meat accessible to the masses.It's worth noting that Beyond Meat is also working on plant-based meat and has a similar mission to Impossible Foods. We've tried both, and we think Impossible is just a little bit tastier.